Senior Manager - Search Marketing Posted Mar 14
PF1Professional Services, Inc. , Tampa, FL
The Senior Manager of Search Marketing will be responsible for managing the paid search marketing team and associated campaigns across platforms such as Google, Facebook, and Bing. This team leader will manage a multi-million dollar budget, and be responsible for driving traffic, inquiry volume, conversion and revenue targets. This role will drive strategy, channel mix, performance analysis, campaign management, and tactical execution across the paid search landscape in support of revenue growth and performance optimization.


Manage the search marketing team (currently consisting of four team members)

Manage and develop paid search campaigns including: keyword research, bid management, ad copywriting, and testing.

Manage budget allocations across campaigns and platforms

Optimize campaigns through analysis, pilots, testing

Provide recommendations for landing page optimization and attribution

Develop reports and dashboards to measure performance

Establish KPIs, dashboards and reports for historical and forward analysis

Develop financial and performance models for pilots and campaigns

Pull ad-hoc reports for on-the-fly analysis

Assist with the budgeting process

Liaison with other teams within marketing for collaboration on creative, copywriting, and client needs identification


Bachelor's degree in marketing, business or technology

5+ years of hands-on experience in search marketing

Mastery of AdWords and Google Analytics

Superior analytical capabilities and a track record of improving campaign performance

Experience in writing copy for campaigns and storyboarding ad creative

Familiarity with CRM and marketing automation (Salesforce and Marketo)

Strong skills for data manipulation and modelling within Microsoft Excel

Recent budget authority for programs exceeding $500,000 in monthly spend.

Employment Type: Permanent
Work Hours: Full Time

Pay: $70,000 to $90,000 USD
Pay Period: Annual

Click here to apply - Please mention that you saw the job on AdStasher